Join us on October 8 in Birmingham
The event is free to attend and will be held at the Burlington Hotel, just a stone's throw from New Street Station.
Join us either for breakfast at 9am, or sessions starting from 10am. We'll wrap up at 4pm and stick around for networking after.


Why attend:
Join exclusive sessions where we will discuss:- Latest developments across data architecture, AI tools, and what's worth investing your time to explore
- Sessions built for hospitality and higher education, as well as a general track with data and AI talks
- Honest technology and capability feedback - beyond the marketing buzzwords to help you sieve through the noise and hype
- Customer success stories across different sectors
You'll also get the opportunity to network with peers with similar challenges.
Agenda (subject to change)
| Time | Main room | Track 1 | Track 2 |
| 09:00 | Registration, breakfast and networking |
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| 10:00 |
Data and AI Keynote The market is shifting fast, and the calls you make now will shape your data for years. We cover:
Delivered by Ometis' Paul Greenhead, Client Services Director, and Alex Walker, Operations Director. |
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| 10:45 |
How to start using AI on your data How to go from "AI straight onto your data" to answers you can trust, in four layers and in the right order. Hosted by Nick Baker, Technical Director at Ometis |
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| 11:20 | Break |
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| 11:55 |
Getting AI-Ready, One Step at a Time AI is on every board's agenda, but real value starts with getting the foundations right. Adi shares how Center Parcs is modernising its approach to analytics, shifting the team's focus from building dashboards to delivering insight, and identifying new opportunities for the business to explore. Presented by Adi Clowes, Business Intelligence Director at Center Parcs |
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| 12:45 |
Your data was built to run yesterday’s business. Is it ready to power it tomorrow? Delivered by Doug King, Head of Partnerships & Alliances at Experian |
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| 13:15 | Lunch | ||
| 14:20 |
Building and retaining trust in all things AI As Agents spread through the workplace, their success depends on adoption, and adoption depends on value: new insights, productivity, and speed. Value builds trust, which is easily lost when an answer is confidently wrong. Qlik delivers agile Agent deployment alongside explainable, trusted output - built on high-quality data and sound business metrics. Delivered by Kyle Jourdan, Head of AI/ML Practice at Qlik |
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| 15:00 |
Ometis Innovation Lab AI promises a lot, but most organisations don't know where to start. This hands-on session introduces the Ometis Innovation Lab, a structured way to test AI proof of concepts before committing budget. Expect a live demo, then small-group work shaping your own use cases, so you leave with a framework you can apply straight away. Paul Greenhead, Client Services Director at Ometis, and Jillur Quddus, Founder of Hyperlearning.ai
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Customer session: Tortilla Hear from Andrew Brook about their latest data projects including AI implementation. |
Higher Education Keynote Presented by Alex Cosgrove, Account Executive at Ometis |
| 15:30 |
Hospitality leader panel Hear from Bill's and Butlin's about their insights and stories about data and AI. Panel speakers: Mark Davey, Ryan Quincey. |
Responsible AI with Open University Miriam Fernandez, Professor of Responsible Artificial Intelligence at the Knowledge Media Institute (KMi), will cover essential steps to responsible and ethical AI.
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| 16:00 |
Close and networking over drinks |
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The event is free to attend and will be held at the Burlington Hotel, just a stone's throw from New Street Station.
Register
Please complete the form below to confirm your place.
Postal address:
Macdonald Burlington Hotel
Burlington Arcade
Birmingham B2 4JQ
T: 0344 879 9019
Directions:
- By road: Near A38M off M6 J6. Loading bay postcode: B2 4BL
- By train: Adjacent to Birmingham New Street Station
- Local transport: Tram stop outside the hotel
Parking
Concessionary rates available at two nearby car parks:
- Grand Central car park (B5 4DQ): £9.50/24hrs. Use code "PKBUR23" when paying. 1-minute walk.
- B4 Car park (B4 6DG): 55% off standard rates. 9-minute walk. Validate parking at reception.


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