Spectator Sports
Business Insights for Professional Sports Organisations
A 360 degree view of the whole business
Tahola-AI brings all of your data together; finance, ticketing, EPOS, payroll, HR, social, loyalty and much more into one powerful reporting platform, without the need for the high capex investment of building an in-house system and team.
No more manual downloads, no spreadsheet chaos. Your data, in one place, arranged to make your life easier.
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The reality of reporting in spectator sports businesses today
For many sports organisations, getting regular, up-to-date business reports and dashboards means:
- Hours spent downloading EPOS, ticketing and finance data
- Wrestling with multiple spreadsheets
- Missing crucial trading insights when you need them most
- Costly manual reporting processes
The bigger the club grows, the harder it gets. That's why successful UK organisations are switching to automated reporting.
A platform that grows with your organisation
Tahola-AI is a modern, cloud-based data platform providing reporting and analytics. It uses best-of-breed technology tools to make the solution scalable and enable us to maximise performance whilst minimising administration.
Novus AI brings your critical business data together in one place to serve as a single source of truth.
If you can record it, we can automate the creation of data pipelines and dashboards that enable you to get quicker insights.
Ticketing
EPOS
Finance
Payroll/HR
Social
Merchandising
Feedback
CRM
OPTA
Wastage
Connect with the tools you already use:
Easy integration with different platforms from multiple areas of the organisation from marketing to sales to finance. We have built a library of integrations to the most commonly-used solutions in the sector and can easily add more should the need arise. These enable us to provide an automatic deployment process where we plug it in, we plumb in your data and quickly provide dashboards that give you real insight to your organisation.
These are just some of the types of solutions we integrate with.
How does it work?
Tahola-AI (formerly novus-ai) delivers a modern cloud-based uses best of breed connects to the solutions you use every day and extracts data from them into a cloud-based Snowflake data warehouse. The data is transformed within the Snowflake instance and we have created a series of standard Qlik dashboards for the sector. Additional dashboards can be created or we can train your users to self-serve. For those with existing BI tools in place it is possible to join directly to the Snowflake instance.
Implementation services
Our experienced consultants will work with you to ensure you get the most value from the solution. Typically that consists of:
- Scoping session with stakeholders to understand the outcomes wanted from the project
- Review of the integrations needed
- Deployment of the data pipelines
- Plugging in of the dashboards
- End-user training including the ability to self-service if customers wish to be able to create additional dashboards
Ongoing support
We have a UK-based support team on hand to answer any queries or issues if they arise.
Frequently asked questions
Who owns our data?
You retain full ownership. You can export your data anytime and we provide clear migration paths if needed.
How long until we're up and running?
Most clients are live within weeks. We handle all technical setup and integration, meaning your team can focus on using the insights in Novus-AI.
What if we're planning to scale?
Novus AI grows with you. Add sites, users, and integrations as needed. Our pricing scales with your business.
Do we need a data team to use this?
No. Novus AI is designed for hospitality operators without dedicated data teams. We handle all technical aspects.
What happens if our EPOS or other systems change?
We support all major hospitality systems and can easily switch your integration to a new provider without losing historical data.
How secure is our data?
We use enterprise-grade security through Snowflake and maintain strict data protection standards. All data is hosted in the UK.
What training do our teams need?
If your team can use a web browser, they can use Novus AI. We provide full training and ongoing support.
How often is the data updated?
Data is refreshed twice daily, with options for more frequent updates if needed.
What if we already have some reporting tools?
Novus AI can complement existing tools or replace them entirely. We'll work with you to ensure a smooth transition.
Can we create custom reports?
Yes. While we provide pre-built hospitality dashboards, you can easily create custom reports for your specific needs.
What's the minimum size business for Novus AI?
We typically work with operators running 10+ sites, but it depends on your specific needs and challenges.
Which solutions can you integrate with?
The short answer is that we haven't found one yet that we can't connect with but there are many that crop up regularly including:
EPOS: Zonal, Comtrex, Tevalis, 3spos, Oracle, NCR, Datasym, Access
Guest experience: Yumpingo, Feed it back, HGEM, Shiji, ReviewPro, Sentiment, Reputation
Reservations: Bookatable, LiveRES, ResDiary, Sevenrooms, Booked it, OpenTable, design my night
Labour management: Harri, S4Labour, Workforce, Flow, Fourth, Kobas
Social: Facebook, Twitter, X, Google Analytics, Google Ads, Wireless Social
Finance: Microsoft Dynamics, Microsoft Business Central, Sage, SAP, Oracle, JD Edwards, Coda, Infor
Accommodation: Oracle Hospitality, Guestline, High Level, CMS Hospitality, Zonal Hotel Solutions
CRM & Loyalty: Acteol, Toggle, Yoyo, HubSpot, Microsoft Dynamics, Salesforce
We are adding others all the time so please get in touch if yours isn't showing.
Some of the hospitality companies we work with
