How Ometis helped Revolution Bars track student loyalty and reduce scheme costs

The challenge

Strategic partnerships with local universities allow Revolution Bars to promote their events in exchange for a commission. They needed to track commission payments and assess student loyalty.

Revolution wanted a clear picture of the impact of their partnerships with universities. They needed a system that could track and report on the revenue they were generating, keep them up to speed with the commission they owed and assess the loyalty of the students they engaged with.

The solution

We captured the loyalty and sales data in a Microsoft SQL data warehouse and presented it in IBM Cognos Analytics.

A suite of sales and loyalty reports were developed to support Revolution's marketing initiatives, allowing them to focus on the societies where they could see they were having the greatest impact, and save money elsewhere.

The results

We painted a clearer picture of student loyalty across their university partnerships.

Revolution can now focus promotional activities on the best performing societies.

The comprehensive reporting reduced the cost of the scheme as a whole by identifying where resources were being wasted and where they should concentrate efforts.

"Revolution Bars had a really interesting challenge - they knew their university partnerships were working but couldn't see which ones delivered the best return. Building the loyalty analytics to show student behaviour patterns and society performance was satisfying because now they can invest their marketing budget where it actually works."

Simon Blackbourne, Business Development Director at Ometis

Next steps

Struggling to measure marketing campaign effectiveness?

Book a call with our team to see how we can help you track customer loyalty and focus spend on what works.